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Global Account Management


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This programme covers the same core content as the Advanced Selling Skills course but in relation to the challenges and opportunities of managing international client accounts. 

Participants on the programme will learn:
  • How Differences in Culture Impacts the Sales Process
  • How to Manage an International Account
  • How to Develop a Global Strategy
  • How to Manage Agents and Representatives
  • Team Based Selling
The Programme is aimed at:
All Sales staff who are involved in new business or account management for clients across geographical boundaries. 

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